How do we make decisions

under uncertainty?

Most decisions—from personal investment to corporate mergers, from whether to have

an operation to whether to settle a court case—must be made without knowing in advance how they will turn out. As the principal investigator at the Fox Uncertainty Lab, along with my research group, I examine how people make judgments and decisions under conditions of risk and uncertainty. We explore these issues at the individual, market, and organizational levels. We rely on a combination of empirical methods, including surveys, laboratory and field experiments, analysis of market and archival data, physiological measurement and brain imaging techniques.